Volume Gift Concierge

Description
This web application was developed to aid Ambrosia's corporate clients during the holidays. This program allows clients to quickly create an address book of recipients, allocated the same or different wine gifts to each of those recipients, and even set shipping dates and options per recipient. My role on this project:

- Work with marketing directors to define user tasks and design final DHTML UI
- Engineer key dynamic html UI elements.
- Instruct server-side programming team on the use of DHTML in the project and how that affects the ASP pages that they build.
- Design all graphics and layouts that make using this tool fun and easy.

Graphic Management System

Description
Design and Development of graphic cataloging system for The Winetasting Network's corporate administration web site.
view this model in detail

Ambrosia's Renovation - 2003

Description
Early 2003, the Ambrosia marketing team shifted focus from direct mail to web-centric marketing. A major overhaul to their existing e-commerce site needed to match the top-notch design and superior service that Ambrosia customers had grown accustomed to. My role in the redesign consisted of:

- Improved User Navigation
- UI design of new Club Sign-up, shopping cart and checkout system
- Design of page layouts, including icons and product photography.
- Direction on overall user experience

Selling wine on eBay

Description
In 2002, The Winetasting Network rang in the New Year with a bang, selling an astonishing amount of wine with their eBay wine shop. My role consisted of:

- Design of several eBay storefronts to sell wine.
- Create an ASP-based system to auto generate HTML layouts for hundreds of products.
- Provide product photography for featured promotions.
- Design eye-catching illustrations, banner ads, and icons to promote the wine shop throughout eBay, including ads featured on eBay's home page.

E-mail Campain Success!

Description
E-mail campaigns provide the least expensive means to reaching new customers. I have provided art direction, create design and campaign management to over 60 e-mail campaigns. Below are links to three of those successful direct-to-consumer campaigns.

Note: These are large images (screen captures). I recommend that you have a high-speed connection to view these.

Ambrosia's Wine Club Promotion (view screen capture)
Winetasting.com's Holiday Gift Set E-mail (view screen capture)
Ambrosia's Wine Club Promotion (view screen capture)

The Web Site for BXXP developers

Description
This was a website that I designed for former employer Invisible Worlds Inc. Our CTO, Marshall T Rose, also accredited as the creator of the SMTP and POP protocols, created BXXP now called BEEP.

BEEP is a new Internet standards-track protocol framework for new Internet applications. beepcore is a library for developing BEEP-enabled applications. At the time that I designed this site, BEEP was called BXXP.

I gained a great deal of understanding and enthusiasm for the future of XML development through my work at Invisible Worlds.

Hasbro's first Gi Joe Web Site

Description
In 1997 as an employee for Architechnology, I designed this high traffic web site. It has of course, gone through many changes since those early days. This site had information for Gi Joe Collectors, new action figures, and even QuickTime Navigable Object Movies that you could spin with your mouse. I provided everything including: design, product shot, QTVR object movie photography and web development.

Hasbro's first Starting Lineup Web Site

Description
In 1997 as an employee for Architechnology, I designed this high traffic web site. It has of course, gone through many changes since those early days. This site had information for Starting Lineup figures Collectors, new sports figures, and even QuickTime Navigable Object Movies that you could spin with your mouse. I provided everything including: design, product shot, QTVR object movie photography and web development.